Thursday, January 27, 2011

Walmart offers new makeup line for 8-12-year-olds

Walmart is going after the tween (ages 8-12) market (and their parents' wallets) with the new GeoGirl beauty line. That 8-year-olds need lipstick is another debate, but this line will offer colorful cosmetics and "mother approved" makeup products. According to a recent article in Women's Wear Daily, the formulas are designed for young skin and have natural ingredients like white willow bark to exfoliate, chamomile, lavender and calendula to calm and antioxiodants. (Sounds a little much for a tweener, but I not a parent to one.)...

[Full Article]