Monday, January 24, 2011

Google Seeks to Weaken Search Engine Ranking of "Content Farming" Websites

Alternative news sites beware, Google is changing their algorithm to reduce your status to a spammer in an attempt to control the flow of information on the Internet.

Eric Blair
Activist Post

Google has announced that it is fixing flaws in its algorithm that allows search results to be spammed, while also planning to weaken the search-ability of websites referred to as "content farms." Matt Cutts, head of Google's anti-spam team, writes:
As “pure webspam” has decreased over time, attention has shifted instead to “content farms,” which are sites with shallow or low-quality content. In 2010, we launched two major algorithmic changes focused on low-quality sites. Nonetheless, we hear the feedback from the web loud and clear: people are asking for even stronger action on content farms and sites that consist primarily of spammy or low-quality content. (my emphasis)
The only clear reference from Google about problems occurring from "content farms" in regards to spamming search results is from China: "Last year Google faced a rash of webspam on Chinese domains in our index. Some spammers were purchasing large amounts of cheap .cn domains and stuffing them with misspellings and porn phrases." They claim this scheme led to "irrelevant" search results.