Friday, July 1, 2011

Soon Google will know what you want before you do

UK Telegraph

Exclusive: Google's search engine is going to become your best friend; knowing what you want to discover before you ask. Emma Barnett meets Amit Singhal, the man making it happen.



...Despite having just announced a raft of impressive search innovations, which include being able to ask Google questions out loud and drop in any old holiday snap into the engine in order to find out forgotten details about a trip from long ago, Singhal wants more from “his relationship with his search engine”.

When I meet him at Google’s headquarters in Mountain View, California, he explains excitedly: “Search still feels very one dimensional. You give us a query and we [Google] returns some results…It needs to be far more communicative. You need to be able to have a conversation with your search engine. I want my search engine to be the expert who knows me the best. It needs to know you so well that sometimes you don’t need to ask it the next question.”

That will sound ominous to plenty of people. Could an Orwellian, Big Brother-style menace be on the horizon, ushered in by this casually-dressed, laid-back scientist and his colleagues?...[Full Article]