Photo Credit: Kent Phillips, Disney
Visitors to Disney World in Orlando, Florida, will be revealing virtually everything they do at the park to company officials, if they participate in its new magic bracelet program.
This spring, Disney plans to offer MyMagic+, a special rubber bracelet encoded with customers’ credit card information. By using the bracelets, visitors will be able to enter the park and purchase food or souvenirs without pulling out their wallets.
But this also means that visitors’ actions, behavior and whereabouts will be carefully tracked within the park. Disney will collect this information, from what rides people go on and all purchases they make, to which costumed characters they choose to interact with. It will all be stored in a Disney data base, conceivably for marketing purposes.-[Full Article]
