ABC News
He may be one of the longest-running, best-loved cartoons in Nickelodeon history, but SpongeBob SquarePants is getting no love from child psychologists.
According to research published Monday in the journal Pediatrics, watching fast-paced cartoons like SpongeBob, even for just a few minutes, hinders abstract thinking, short-term memory and impulse control in preschoolers.
Led by University of Virginia psychologist Angeline Lillard, researchers randomly assigned 60 four-year-olds to three activities: drawing freely with markers for nine minutes; watching a slower-paced, PBS cartoon for that time; or watching SpongeBob SquarePants. Researchers chose SpongeBob for its frenetic pace: The show switches scenes on average every 11 seconds, as compared with the PBS cartoon, which switched only twice a minute.
Afterward the preschoolers were asked to do four different "executive function" tasks that test cognitive capability and impulse control, such as counting backwards, solving puzzles, and delaying gratification by waiting to eat a tasty snack until told to do so. Compared with those who were drawing and those watching PBS, the SpongeBob kids performed significantly worse on the tasks...[Full Article]