Monday, April 26, 2010

Airmen To Live Out Their Careers In Cyberspace

ORLANDO, Fla. — Air Force officials anticipate a world in which every recruit receives an avatar upon joining the service.

These avatars would follow airmen through their entire careers, earning promotions and educational credits and even moving with them to new offices and bases.

This would take place in simulated worlds that mirror the service’s actual facilities.
“Everyone who comes into the Air Force will be given an avatar, and that avatar travels with them, grows with them, changes appearance with them,” said Larry Clemons, of the Air Education and Training Command. “It will provide them a history of where they’ve been and a notion of where they’re going.”

It’s part of the Air Force’s MyBase program, a plan to modernize the service’s education and marketing initiatives. The effort dates back to early 2008, when Air Education and Training Command released a paper outlining next-generation learning environments complete with virtual worlds, online classes and aggressive outreach strategies involving webcam chats with potential recruits and online contract forms.

The initiative is still in its test stages, and officials later will decide whether to carry it out in full.

The Air Force has already launched the marketing campaign component of MyBase. At this year’s Defense GameTech Users’ Conference, Clemons took audience members on a tour of the service’s publicly available cyberhub, a mock base where it hopes to attract new recruits.

The base exists in Second Life, a virtual world that is inhabited by millions of avatars controlled by the program’s users. It was created in 2003 by a company called Linden Lab. The Air Force now owns 12 regions of Second Life land — which is sold on a real estate market for real-life dollars...